Every business should always be looking for ways to promote their products, and keep their business in the public eye. One area that is often neglected is the area of blogging. A blog can be very useful as a means of maintaining communication with your customers.
Blogging about your business is a very effective marketing tool
You can use a blog to introduce your products to customers. Share company news, announce new product launches or whatever you would like your customers to know about your business. It provides a fast, low-cost way of promoting your business.
Blogging about your business will increase your sales
Your company blog will act like an online salesman. Business blogs are a great way to showcase your company products or services. A blog article provides a way to tell customers all the benefits your product offers them. You could also use your blog to feed your customers news and offers relating to your existing products. Blogs are popular with customers because they provide them with the feeling of being in possession of ‘inside information’ about your business.
Blogging about your business will increase customer satisfaction
Business blogging is a great way of establishing a conversation with your customers. Customers enjoy reading and commenting on the blog posts about your business. Blogs provide an opportunity to create a sense of community around your business. If customers feel that their opinions are valued, and their concerns are listened to then they are more likely to develop an emotional attachment to your business that leads to a long term business relationship.
Blogging about your business helps to build your business brand
Blogging helps you to communicate your business brand to your current and future customer base. A business blog is your opportunity to tell people what your business is doing, and present your business to the world.
Presenting a consistent, branded approach to your customers encourages them to feel more trusting and loyal towards your business brand, and produces a sense of security for them.
Isn’t business blogging really difficult?
Maintaining a blog for your business requires a regular flow of information from your business. You need to aim to post updates for your blog two or three times a week at least. Once a day would be even better.
You can make your blog updates as long as you wish. If you have lots of information to convey then it may be better to break the information down into several smaller posts. This has the advantages of allowing customers to more easily find information that they are interested in, and providing you with topics to blog about on several different days.
What if I don’t have the time to maintain a regular business blog?
It is always possible to pay a professional blogger to write blog posts for your business. This approach will obviously involve a you explaining to the blogger the subjects you wish to covered in the blog, and you will need to be available to answer any company specific company feedback that your business blog may attract, but this approach can work well for smaller businesses seeking to enter the world of business blogging.